Look! Up in the sky! It’s your secret house selling tool!
If you really want to generate some “buzz” for your next listing, one of the most effective tools you have is drone photography and video. Drones have revolutionized how real estate is marketed and sold, and drone photography and video can make a huge difference in your real estate sales. According to the MLS, homes displayed with aerial shots are 68% more likely to sell!
Here are 7 ways a drone can put some “lift” in your next listing.
1. Visual Appeal
Drone photos provide stunning aerial views that captivate potential buyers. Traditional ground-level photos often fail to capture the full essence of a property, especially larger estates or homes with expansive yards. Putting a camera in the sky lets you highlight features such as beautiful landscaping, pools, gardens, horse facilities, and the overall layout of the property, providing a comprehensive view that standard photos can’t match. And how about those views?? Aerial photos are hands-down the best way to capture awesome city, mountain, golf course or desert views that make our desert home unique.
2. Showcasing the Neighborhood
This one is huge. One of the key factors in real estate decisions is the neighborhood, and drone photography can effectively showcase the surrounding area, highlighting nearby amenities like parks, schools, shopping centers, and recreational facilities. This broader perspective helps buyers understand the community they are considering, and is just as important as the property itself.
3. Emphasizing Unique Property Features
For properties with unique features such as large backyards, mountain views, golf course views or lots of natural space, drone photography is invaluable. Aerial images can capture these features in ways that traditional photography cannot, giving potential buyers a clear understanding of what makes the property special. This is particularly beneficial for high-end listings where unique features significantly influence the price.
4. Enhancing Online Listings
Most home buyers start their search online, so having standout photos is crucial. Listings with high-quality drone images attract more views and engagements compared to those with only standard photos. This increased visibility can lead to more inquiries and showings, ultimately speeding up the sales process.
5. Providing Context
Drone photos provide context by showing how a property fits into its environment. This includes the property’s proximity to parks, shopping, schools and universities, and other important locations. One popular use is to add Lot Lines and highlight the property boundaries on a high-level drone photo. Understanding these spatial relationships can be a deciding factor for buyers, particularly those relocating from other cities or states.
6. Creating Dynamic Marketing Content
Beyond photos, drones can capture compelling video footage, offering virtual tours and flyovers that bring listings to life. These dynamic marketing materials can be shared across various platforms, including social media, real estate websites, and email campaigns, engaging potential buyers and keeping the property top of mind.
7. Staying Ahead of the Competition
Using drone photography sets a property apart from the competition. Not all real estate listings feature aerial shots, so incorporating them can give your real estate listing a distinctive edge. It signals to potential buyers that the property is marketed professionally and with attention to detail.
Conclusion
Drone photography and video are powerful tools that transform how properties are presented and sold. By offering captivating visuals, showcasing the neighborhood, emphasizing unique features, enhancing online real estate listings, providing context, creating dynamic marketing content, and staying ahead of the competition, drone photos help sell real estate more effectively. Embracing this technology can lead to faster sales, higher offers, and happier clients.
If you’re in the real estate business or looking to sell your property, consider investing in drone photos or video as part of your visual marketing. It might just be the game-changer you need to take your business to new heights!
Learn more about our Drone Photography Services.
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